Earthwise Beauty: Clean Beauty Veterans that Will Save the World

What does clean beauty mean to you? Is it the use of only organic and naturally-occurring ingredients, and the absence of synthetic ingredients? Is it in the sustainable packaging and transparent labelling? Is it the way the ingredients are sourced? Is it the way they’re formulated, by artisans rather than chemists? Or is it in the core environment-centric values of each clean-beauty company?