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The Serum Bar That Broke the Skincare Industry

As an esthetician for 15 years, I have seen my fair share of over-hyped, underwhelming products come out on the market. I’ve tried and tested plenty of “miracle” creams and potions that turned out to be a complete waste of money; and I’ve learnt that if it sounds too good to be true - it usually is. 

So when I first read about the DEW MTY (Dew Mighty) Bloom Jelly Serum Bar, how it moisturizes, nourishes, brightens skin tone, calms irritation, soothes redness and inflammation, and gives skin a youthful glow, I was, of course a little skeptical. 

It can be difficult to treat a variety of skin conditions and concerns using just one product. The product has to contain varying active ingredients in various amounts to be effective. Not only that, but some ingredients can counteract one another, and sometimes it isn’t advisable to use certain ingredients together - such as AHA’s and Retinoids. Due to their exfoliating benefits, using them together can cause sensitivity, peeling and irritation.  

DEW MTY also claims that their Bloom Jelly Serum Bar replaces your serums, oils, moisturizers, lotions, and creams. It sounds absolutely amazing, but could it be true?

One Serum Bar to Rule Them All.

It’s a very brave company who can confidently stand up in front of almost every single skincare product and tell all of them “See ya! We’ll take it from here, guys”. After reading through their entire website, I was incredibly curious about this mighty little bar. How is this product able to replace my serums, oils and moisturizers?

Because I live in complete FOMO, even if I have my doubts about something, I always have to try it. Mostly because I’m wrong 78% of the time.

So, DEW MTY graciously sent me samples (yay!). I was unexpectedly excited about receiving this product because:

  1. Who doesn’t love free samples?;
  2. It sounds like such a brilliant and innovative concept, that if they can pull this off, I’m going to become their biggest fan.

Waterless Wonder

Just a side note... the Bloom Jelly Serum Bar is also waterless. For anyone who’s staying up-to-date, waterless skincare is one of the latest trends in the industry. 

Unlike trends that make no sense whatsoever (like hairy nails, or beard ornaments... ), waterless skincare makes so much sense that it should have been a thing long ago!

The beauty industry is one of the biggest contenders in water waste on our planet. Almost every single skincare product on the shelf contains water - and it’s usually the highest concentration out of all the ingredients. The industry also uses hundreds of thousands of gallons upon gallons of water just in manufacturing. So it’s no wonder two thirds of the world’s population may face a water shortage as soon as 2025.

DEW MTY are tackling this environmental problem with their hero product. They have formulated their Bloom Jelly Serum Bar without the use of water - from the harvest stage through to production stage. This is considered anhydrous and without measurable water activity, and is freaking awesome! 

The Proof is in the Science

The science behind DEW MTY’s Bloom Jelly Serum Bar is all thanks to their founder, Tiffany. She has a background in science and biology, and her passion for sustainability and skincare shine through when she speaks. This highly intelligent and energetic woman is breaking all kinds of rules, and innovating in a space that desperately needs help. 

After speaking to Tiffany for all of 30 seconds, it was quite clear that DEW MTY was more than just a new skincare brand on the block; they are a force to be reckoned with.

The Documented Unboxing

I was anticipating the delivery of this ingenious little product. So much so, that I ended up documenting my unboxing experience for your viewing pleasure. 

So here goes…

Parcel delivery skincare products

The parcel was compact in size - good starting point. I’m so used to receiving a too-large package for my very small items. Parcels that are then filled with paper or plastic to stop the small items from flopping around inside. Like, hello?! Use a smaller box! DEW MTY’s conscious decision to use the right sized packaging to suit their product made me incredibly pleased.

The box also had some fun messaging on the outside. Statements like “No Planet B. We Give a Sh*t”, which I love. Because I, too, give a sh*t.

Now let’s get to the goods…

DEW MTY Bloom Jelly Serum Bar Unpackaged

The products were snugly packed inside more boxes. There was a metal tin made from recyclable materials - very nice! The tin was one of two designs. I received the Wood Grain patterned tin, and they also have a Water Ripples designed tin. It is a little larger than the serum bar, making it easy for removal.

The serum bars were packaged in boxes made from compostable paper - awesome! The paper box had instructions, ingredients, and all the usual important information normally found on skincare products neatly and cleverly designed on to the tiny little box. Creative use of space - love it!

So far, I was pretty impressed by this unboxing experience.

DEW MTY Bloom Jelly Serum Bar two sizes

I received the normal sized bar, and a smaller deluxe sample size shaped like a flower - aww. Visually, the serum bars were as expected - quite compact. But I didn’t let the size damper my cheerleader spirit. I’m always a fan of the underdog, and I had a sneaking suspicion this product was going to rock my world.

Aromatically, they smell divine. They have a light floral scent - notes of blue chamomile, blue tansy, jasmine, gardenia, magnolia bark, ylang ylang… But it also had a fresh and clean aroma, so much so that my husband was quite content using it after shaving.

The day wasn’t over, but I wanted to wash my face so badly just to try the Bloom Jelly Serum Bar... so I did. 

Swipe with joy. It said on the instructions. 

I’m not one to read instructions thoroughly, especially when I’m excited to test out a new product, so without reading the rest, I swiped the bar across my cheeks, chin, nose and forehead, then used my fingertips to massage it all in. 

To my surprise, I didn’t need to use water to get the bar to glide. My body warmth was just right for the serum to slide across my skin and give just a touch of “dewiness”. 

Here is a small disclaimer: I have normal-oily skin, so I should have read the second sentence of the instructions - it would have taken me three more seconds of my life. 

It says: Regular-Oily Skin - massage bar in hands and transfer by pat method. Dry-Regular skin users usually prefer the swipe directly onto face method.

Needless to say, I felt very nourished that night. But I was going to bed, so it wasn’t an issue. I tried it the next morning and just used the regular-oily skin “pat method”. Worked a treat!

I used the Bloom Jelly Serum Bar morning and night, on my makeup-free days and also on my makeup days, just to see how it held up. For my oily skin, I preferred the Bloom Jelly Serum Bar on my makeup-free days. It gave my complexion a dewy glow, so I didn’t feel the need to use makeup. 

I tried the Bloom Jelly Serum Bar under my makeup on three occasions, and after the third time, I decided that I needed to use my usual moisturizer to help with oil control underneath my foundation. I don’t wear foundation all the time, so I use the Bloom Jelly Serum Bar almost everyday. It lasts up to 120 uses, so I’ll report back in a couple of months with any further news.

Product Review After Five Days

After using DEW MTY Bloom Jelly Serum Bar for five consecutive days and nights, I can honestly say that I am very impressed. This small bar packs a mighty punch, and it does so without impacting the environment negatively.

The bar itself feels like a hard jelly-like bar of soap, but when you work it with your fingertips it feels a little oily - but not greasy at all. After only one day my skin felt softer, and more supple. There are no slimy remnants left on the skin when used according to the directions (always read the directions, guys).

I would love to try this again in Winter, because I think this will work even better to protect my skin from the cold elements, and keep it feeling hydrated and dewy. But I will continue to use the serum bar until it is finished so I can use it all up, and report my skin results to you. 

Who would love this product?

  • Anyone with dry or dehydrated skin;
  • Anyone with normal to oily skin who wants a more dewy feeling;
  • Anyone who has skin concerns, such as fine lines, redness, irritation, dark spots, inflammation, dull complexion, and pigmentation;
  • Anyone who prefer a simple skincare regime; 
  • Busy people who don’t have time for a complex skincare regime;
  • Anyone who likes innovative eco-friendly products;
  • Anyone who doesn’t really know about skincare, but wants to start somewhere;
  • Anyone who isn’t happy with their current regime;
  • Anyone who is keen to try new things; and,
  • Basically anyone.

The Bloom Jelly Serum Bar could be the perfect addition to your skincare ritual, or the perfect gift for a loved one. The fact that it is waterless and comes in thoughtful packaging makes it a guilt-free purchase.

All of the brands Fait avec Coeur promote are vegan and cruelty-free, sustainably and ethically sourced and made, and are manufactured using low-waste or plastic-free packaging.

Emma Masotti is an Australian now living in Austin, TX, and has been a trained esthetician for over 15 years. She is a sustainable skincare writer, educating and building awareness around proper skin health that doesn’t cost the earth.

Some of the products promoted in our blog are from our online store. Many others are brands we have researched and found to be great examples of sustainable, ethical, and innovative brands in their field, and we don't make any profit from mentioning them in our blog. #CollaborationOverCompetition