Elevating Latina Culture Through Artisanal Products

When we purchase anything made in a developing country, we expect those products to be on the affordable end of the spectrum. For decades developed countries have exploited and taken advantage of the developing world by undervaluing their work. 


Yet the hands of artisans in developing countries are just as skilled, often with traditional cultural practices. So why does their work get undervalued so much?


In this article, I'll talk about the issues with undervaluing artisans from developing countries; and I'll introduce you to a brand that is elevating Latina culture through their artisan bath and body product line.


Exploitation in the Developing World


Over the years, it's been no secret that Western civilization has exploited developing countries (1). We see it in just about every industry. Companies choose to manufacture their products in developing countries to save money on labor and materials, while brands carelessly overharvest native ingredients to extinction.


Several issues arise from exploitation. Here are a few: (3,4)


  • Child labor
  • Forced overtime
  • Grossly underpaid
  • Unsafe working conditions
  • Discrimination against women
  • Abuse and worker mistreatment
  • Overharvesting of ingredients
  • Environmental damage 


In 2013, you may remember the Rana Plaza collapse (5). This eight-story building in Bangladesh contained clothing factories, a bank, apartments, and several shops. Cracks were discovered in the building's structure, so the bank and shops closed. However, the clothing factory workers were instructed to continue to attend work. The building collapsed that week, killing 1134 people and injuring around 2500.


This incident is not the first of its kind, although it is the deadliest. Every year, around 1.4 million injuries occur in the fashion industry alone due to poor working conditions in garment factories (10). 


It's not only the fashion industry that is a cause for concern. Any industry where chemicals are used, such as agriculture and beauty, has long been an issue for developing countries. The chemicals used in these industries cause health problems for workers and surrounding towns and villages. 


Take cotton, for example. Pesticides and fertilizers are required for cotton to grow, but many plantations are unregulated. Particularly in non-organic cotton farms, the pesticides affect air quality, and many workers can suffer respiratory conditions and lung disease (12). 


For factories with loud machinery, proper PPE—like earplugs—is often not supplied to workers, leaving their hearing exposed and vulnerable. Health problems arise for workers who sit or stand all day. And medical benefits or mental health support is not considered for workers in developing countries (10).


The beauty industry is also guilty of unethical and unsustainable practices. Many ingredients used in the beauty industry derive from nature in unique parts of the world—often, they are plants found only in areas of developing countries. The farmers of these plantations subject to exploitation, and the demand for natural ingredients has led to overharvesting.


Undervalued Artisans

Artisans are defined as workers in a skilled trade, especially involving making things by hand. Art is so subjective, yet we put a monetary value on people's art, and often that price is low unless you're a well-known artist.


And if you're an artisan from a developing country, the price is even lower. But one would argue that artisans from developing countries are often more skilled than those from developed countries. This is due to two reasons:


  • Cultural craftsmanship
  • Overworked means more experience


Cultural Craftsmanship

Often the skills that artisans learn have been passed on through generations. For example, the hand-painted Talavera tiles are made from a specific clay found in Puebla, Mexico (13). What started as Spanish influence in the 1500s has become one of Mexico's most recognizable artisanal products. are 


Then there's African weaving, a traditional craft that involves spinning and looming fabric. This is a craft that is passed on through families. Being recognized as an accomplished weaver is often a source of family pride in Africa (14).


In America, mostly white people with money tend to be the founders of creative new businesses. This is known as craft culture, where they open a microbrewery, a traditional butcher, or a small batch whiskey business. As stated in an article by Lauren Michele Jackson in Eater, "This craft culture tells mostly white stories for mostly white consumers and they always sound the same… it consistently engages in the erasure or exploitation of people of color whose intellectual and manual labor is often the foundation of the practices that transform so many of these small pleasures into something artful.


She talks about the cultural appropriation of traditional skills that people of color created or brought to America."—the America of the 1700s and 1800s was literally crafted by people of color.". It's an interesting and insightful piece; I recommend you read it.


Artisans in developing countries are exploited for their craftsmanship—although ethically immoral—it means that they have more experience to refine and hone those skills. 


Elevating Minorities


One thing we see more of as of late are brands taking a stand against this culture of exploitation. The Artisan Alliance is just one company leading the charge (15). Founded in 2012, it has: 


… cultivated a learning community of more than 200 artisan businesses and support organizations, increased access to finance through a first-of-its-kind small loan program for artisan entrepreneurs, and provided targeted technical assistance and training to artisan business owners across the globe.


Other brands are doing their part to create a more inclusive and empowering future for artisans in developing countries, such as:

  • Sustainable beauty brand Axiology partner with a female paper recycling collective in Bali to produce all of their paper packaging. 
  • African female collective Soko connects African jewelry artisans to the world. 
  • Jaline, a sustainable fashion brand, employs women's traditional weaving skills in Oaxaca, Mexico. They dedicate an entire collection in honor of the Oaxacan culture.


Another brand paving the way to elevate people of color, namely in Mexico, is Nopalera. It is a bath and body product line that Mexican-American Sandra Lilia Velasquez handcrafted. The concept behind the brand came to Sandra when she realized that Mexican products were undervalued and considered cheap, particularly in the US. Yet consumers will happily pay top dollar for similar products manufactured in countries like France.


"People don't appreciate the level of artistry from Mexico. They want cheap Mexican products… I want to make high-end products that play in that space and show Mexican products are just as good and high-end as products from France."


Nopalera is a "clean beauty" brand, as the formulations contain minimal and high-quality naturally-derived ingredients. Rice bran oil, coconut oil, shea butter, cocoa seed butter, and castor seed oil are some of the ingredients used in Nopalera's formulas.


One of the key ingredients used in all of their products, which gave Nopalera its name, is nopal—or cactus. Nopal is an abundant and renewable resource found in the southern states of the USA and throughout Mexico. Regardless of its abundance, Sandra sources nopal through wildcrafting. Wildcrafting is a technique of farming where the ingredient is sourced from its natural habitat without the use of pesticides or fertilizers. It's done with integrity, so the plant is never overharvested, and is able to thrive in future seasons.


Traditional Mexican cultures have used nopal for centuries for food, skincare, textiles, and even building materials. Sandra was surprised that beauty brands were not utilizing this botanical to its greatest potential.


Nopalera products consist of three different soaps, an exfoliating scrub, and a moisturizing body bar. Everything comes in low or zero-waste packaging and is nourishing and hydrating, perfect for weather changes.


Cactus Soap

All three soaps contain the same core ingredients of Rice Bran Oil, Coconut Oil, Water, Shea Butter, Cocoa Seed Butter, Castor Seed Oil, and Nopal, for hydration and nourishment.


Flor de Mayo: Kaolin White Clay and Iron Oxide, and Jasmine Flower Extract. This soap is excellent for all skin types, gives skin a deep and luxurious clean.


Noche Clara: Charcoal Powder, Eucalyptus Globulus Leaf Oil, and Sage Oil. This soap is deeply cleansing, draws out impurities, and exfoliates the skin gently.


Planta Futura: Mica, Titanium dioxide, Chromium oxide green, and Lemongrass Oil. My favorite of the three soaps, this leaves skin nourished and gives skin a slight exfoliation.



Cactus Flower Exfoliant

This exfoliant is the perfect addition to the cooler months. It's formulated using sugar and oils to slough away dead skin and perfectly hydrate. It comes in a glass jar.


Moisturizing Botanical Bar

The most unique of Nopalera's range is their waterless moisturizing body bar. It's a lotion bar in a tin, so it's plastic-free and lightweight, perfect for travel. The formula is hydrating and nourishing, and it smells absolutely divine.


The beauty industry has a long way to go. Still, with founders like Sandra leading the way and bringing to light the importance of elevation and inclusion of minority groups, it's only a matter of time before we see some real improvements in the industry.


Emma Jade has been a trained esthetician for over 15 years. She is a sustainable skincare writer, educating and building awareness around proper skin health that doesn't cost the Earth.

Some of the products promoted in our blog are from our online store. Many others are brands we have researched and found to be great examples of sustainable, ethical, and innovative brands in their field, and we don't profit from mentioning them in our blog. #CollaborationOverCompetition


10 https://www.commonobjective.co/article/death-injury-and-health-in-the-fashion-industry
11 https://www.dw.com/en/mexico-child-labor-crisis/av-54263699
12 https://www.worldvision.com.au/docs/default-source/buy-ethical-fact-sheets/forced-and-child-labour-in-the-cotton-industry-fact-sheet.pdf?sfvrsn=2
13 https://nativetrailshome.com/the-history-of-talavera-tile/
14 https://www.wise-geek.com/what-is-african-weaving.htm
15 ​https://static1.squarespace.com/static/52669d1fe4b05199f0587707/t/5fdbb337f266d43631e08757/1608233803291/Artisan+Alliance+2020+Impact+Report_FINAL.pdf
16 https://www.eater.com/2017/8/17/16146164/the-whiteness-of-artisanal-food-craft-culture