4 Awesome Women Of Color-Owned Sustainable Beauty Brands | Clean Beauty Businesses

Skincare and beauty products are an important part of your daily routine if you value healthy radiant skin. A great skincare routine can make you feel refreshed, confident, and beautiful. But the power of good personal care products doesn’t just stop there.

The beauty brands you choose to financially support can help to create the world you want to live in. Is looking after the environment and getting rid of harmful chemicals from beauty products important to you? Well you can use your wallet as a powerful message by choosing to buy from brands that put public safety and environmental protection at the center of their business operations.

In this article, we have a look at some awesome women of color-owned sustainable skincare and beauty brands that are making waves in eco-friendly beauty.

Inspiring Sustainable Skincare Brands Owned By Women Of Color

A study by Groupon found that on average women spend around $313 per month on cosmetics and skincare.¹ Most women purchase a variety of beauty, skincare, and personal care products all the way from face wash and body soap to toothpaste. 

But wouldn’t it be nice to know that the skincare products that we choose to purchase and support stand for more than just vanity and beauty? These sustainable skincare and clean beauty brands advocate for environmental protection, holistic health, and diverse accessibility through clean beauty products, makeup products, and skincare products.

  1. Axiology Beauty - Ericka Rodriguez

Erica Rodriguez is the creatrix behind Axiology Beauty, which is an amazing sustainable makeup brand. Axiology Beauty creates vegan, cruelty-free, and palm-oil-free clean beauty products for women that want that guiltless glow from clean beauty products filled with natural ingredients.

Erica’s newest inventions are the Axiology Highlighters and Axiology Balmies. These zero-waste, vegan, and cruelty-free makeup crayons are one-of-a-kind. Coming in a variety of colors these little makeup sticks of love are plastic-free and multipurpose. Meaning you can use them as tinted lip balms, blusher, highlighter, or eye shadow.

Not only do the Axiology Highlighters and Axiology Balmies help to save waste through thoughtful and intentional packaging, but they also minimize resources. By preventing the need for multiple but unnecessary skincare and beauty products. We love minimalist beauty products that simplify empowering self-care routines and are financially accessible.

The journey of Axiology Beauty began when Erica struggled to find cruelty-free and vegan makeup that was high quality and hydrating. After failed attempts to find the vegan and cruelty-free products that she wanted to use - she decided to be her own hero and Axiology was born. 

Axiology Beauty tries to keep their ingredients lists as simple as possible. Their eco-friendly cosmetics are filled with organic ingredients and botanical goodies. The Lip-To-Lid hydrating makeup crayons are PETA certified and packaged in biodegradable recycled paper.

Wherever possible Axiology tries to house its products in zero-waste packaging to help minimize their footprint on the world. And Axiology also supports women of color worldwide - they partner with a Balinese community initiative in Indonesia, to create the outer packaging for Axiology Highlighters and Axiology Balmies. The outer packaging for the Lip-To-Lid makeup crayons are lovingly created from recycled trash that is saved from contaminating the beaches of Bali.

My favorite thing about Axiology is its holistic ability to tick so many concerns of the conscious consumer. Their products encourage minimalism, multiuse products, and zero-waste skincare. Axiology products contain ingredients that are cruelty-free, vegan, organic, and natural whilst being current and on trend with modern beauty.

  1. Dew Mighty - Tiffany Buzzato

Tiffany Buzzato is the visionary behind Dew Mighty, a sustainable skincare and beauty brand that is pioneering undiluted, unpackaged, slow eco-friendly beauty. The Dew Mighty BLOOM Jelly Serum Bars are created with natural ingredients that are really powerful for the skin and really gentle on the earth.

Dew Mighty is passionate about zero-waste beauty that prevents packaging from going to landfills, and natural biodegradable ingredients which prevent damage to the oceans. This has resulted in the innovative birth of Dew Mighty BLOOM Jelly Serum Bars which are paving the way for waterless, solid, multi-use, sustainable beauty.

These one-of-a-kind serum bars can be used for just about anything that involves nourishing hydration:

  • Facial hydrator and serum
  • Daytime and nighttime facial moisturizer
  • Body care moisturizer
  • Makeup primer
  • Makeup remover
  • Aftersun
  • Natural hair serum
  • Shaving balm
  • Lip balm
  • Skin salve for dry, chapped, irritated, and rough skin

Dew Mighty is on a mission to pioneer slow beauty that is conscious, intentional, and sustainable. Tiffany is proudly committed to creating powerful clean beauty products that are aligned with the needs of the modern eco-conscious consumer, all of the Dew Mighty products are carbon-neutrally shipped.

Dew Mighty BLOOM Jelly Serum Bars do not contain water and don’t require water for application. This ensures that water isn’t wasted in the name of beauty, the active ingredients are more potent, and the weight is lighter for transportation of the product and travel. To use the jelly bar simply remove the bar from its reusable container and either massage the bar into the palms before transferring product onto the skin by patting the hands onto the skin or hair. Or you can directly swipe the bar onto the face or hair.

The Dew Mighty BLOOM Jelly Serum Bars are plastic-free, zero-waste, vegan, cruelty-free, sustainable, and suitable for all skin types. Whether you have sensitive skin, dry skin, or oily skin, the Dew Mighty BLOOM Jelly Serum Bar has been formulated to restore balance, protect, hydrate, and refresh all skin types. The botanical ingredients of the jelly serum bar help to even skin tone, brighten the complexion, and soothe irritation. 

  1. M.S Skincare - Anit Hora

Anit Hora is a wise woman healer who was born in India and raised in New York. She founded M.S Skincare based on a deep respect for traditional wisdom, cultural knowledge, radical wellness, and conscious consumerism.

Anit’s understanding of ayurveda, the science of life, has allowed her to create a range of sustainable skincare products that use the power of natural ingredients and botanical alchemy to balance, restore, and strengthen the skin. The products at M.S Skincare are designed to deeply heal the physical body and balance the energetic body through herbs and natural ancient techniques.

M.S Skincare is a beauty brand that promotes holistic wellness and sacred balance as the key to homeostasis and beauty. Anit connects you to sacred traditional wisdom through the ingredients of her botanical skincare products that are lovingly based on South Asian cultural treasures.

You'll find a range of skincare at M.S skincare all the way from body products like detoxing bath salts and body oils. To skincare products like face masks, brow serum, facial toners, serum, oils, moisturizers, masks, and exfoliating peels.

  1. Fait avec Coeur - Yuan Zhang

Yuan Zhang is the eco-warrior who drives the compassionate inspiration behind Fait Avec Coeur. Fait avec Coeur is a sustainable beauty brand and online store that sells clean skincare and eco-friendly beauty products.

The driving factor behind Fait avec Coeur is to provide accessible, eco-friendly skincare that unlocks holistic wellbeing and shameless self-care. Yuan is passionate about providing a platform for sustainable beauty brands that are committed to changing the face of the beauty industry. The Fait avec Coeur sustainable beauty store is a platform for female empowerment in the popular emerging market of conscious consumerism. 

All of the brands promoted at Fait avec Coeur are free from toxic ingredients, cruelty-free, and eco-friendly. Fait avec Coeur ensures that clean beauty brands which are accessible to women with darker skin tones are elevated and supported. 


Supporting women of color and advocating for diversity is integral in niches such as sustainable beauty. Sustainable beauty and skin care products have previously been an exclusive privilege accessible to mainly white cis-gendered women. As the market opens up to encourage women of color to reclaim their power it will be a beautiful journey to watch unfold. If you resonate with accessible intersectional beauty then make sure to support these brands and the awesome women behind them.


Carmen Lee is a certified yoga teacher, childbirth doula, and wellness coach. She educates on womb wellness, sacred wisdom, and ancestral-connected living. You’ll find her passionately advocating radical self-care and transformational self-empowerment through sustainable beauty and self-love rituals.


Some of the products promoted in our blog are from our online store. Many others are brands we have researched and found to be great examples of sustainable, ethical, and innovative brands in their field, and we don't make any profit from mentioning them in our blog. #CollaborationOverCompetition

  1. https://www.groupon.com/merchant/trends-insights/market-research/true-cost-beauty-americans-spend-most-survey